Wholesale CRM11 tools, 8 ways of working
Real estate wholesale CRM: priced by how many of you work the leads, with what each includes
Updated September 2026. Independent: no vendor saw this before publication. How we test
The short answer
Pick by how many of you work the leads and what you need inside the CRM. For $0, Podio holds up to five users if you build the CRM yourself, and CarrotCRM Free covers one. With calling and texting in the plan, REIkit starts at $64 a month, and REI Reply is $99 for any number of users plus Twilio usage. With lists, tracing and a dialer too, FreedomSoft is $197 for up to six users and REsimpli $299 for one.
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How do you work your leads?
Pick
Podio
CarrotCRM
$0
Podio’s free plan holds up to 5 users, and you build the CRM from its apps and workspaces. CarrotCRM Free is one user with 3 follow-up sequences, email and texting.
What it is bad at, and who should not buy itPick
REIkit
$64 a month
REIkit’s Starter plan puts a dialer, a phone number with 100 minutes, 100 texts and 50 skip-traced seller leads a month in one login, with a 14-day trial.
What it is bad at, and who should not buy itPick
REI Reply
$99 plus Twilio usage
REI Reply’s AI voice agents answer and call leads, with texting, email, e-sign contracts and websites, for unlimited team members at $99 a month.
What it is bad at, and who should not buy itPick
DataSift
$149 for three users
DataSift puts nationwide property data, unlimited list stacking and 10,000 new records a month beside the CRM, with tracing at 15¢ a record or unlimited for $97 more.
What it is bad at, and who should not buy itPick
Pete
$219 for five users
Pete’s Gold plan covers 5 users with 5 phone numbers, 1,000 minutes and 1,000 texts a month, call recording and 10 e-sign documents.
What it is bad at, and who should not buy itPick
FreedomSoft
REsimpli
$197 to $299
FreedomSoft’s $197 Start plan covers up to 6 users with list building, skip tracing, a cold call dialer, texting, mail and e-signature. REsimpli adds a triple line dialer and 10,000 traces a month for one user at $299.
What it is bad at, and who should not buy itPick
HighLevel
$97, unlimited users
HighLevel’s $97 Starter includes unlimited contacts and users, pipelines, websites, email, texting, calling and workflow automation, with a 14-day trial.
What it is bad at, and who should not buy itPick
Left Main REI
$500 plus $3,000 setup
Left Main’s Starter plan covers 5 users with the CRM, cadences, dispo and transaction management, calling, texting and mail, and property data, installed by its team.
What it is bad at, and who should not buy itEvery way of working, with its pick and its month
Free, while you find your first deals
PodioCarrotCRM
$0
Podio’s free plan holds up to 5 users, and you build the CRM from its apps and workspaces. CarrotCRM Free is one user with 3 follow-up sequences, email and texting.
What you give upPodio has no dialer, texting or data of its own, and CarrotCRM calls only through an integration such as smrtPhone.
The receipt
- Podio Free, up to 5 users
- $0
- smrtPhone for calling
- billed separately
The month$0
Calling and texting on a small budget
REIkit
$64 a month
REIkit’s Starter plan puts a dialer, a phone number with 100 minutes, 100 texts and 50 skip-traced seller leads a month in one login, with a 14-day trial.
What you give upThe allowances are small, and past its 50 leads tracing costs 18¢ a lead.
The receipt
- REIkit Starter, one user
- $64
- 50 skip-traced leads, 100 texts, 100 minutes
- $0
The month$64
AI that answers and calls leads
REI Reply
$99 plus Twilio usage
REI Reply’s AI voice agents answer and call leads, with texting, email, e-sign contracts and websites, for unlimited team members at $99 a month.
What you give upCalls and texts are billed by Twilio on top, and it refunds nothing: “all sales are final”.
The receipt
- REI Reply, unlimited users
- $99
- Calls and texts
- Twilio usage
The month$99 plus usage
Lists and the CRM in one place
DataSift
$149 for three users
DataSift puts nationwide property data, unlimited list stacking and 10,000 new records a month beside the CRM, with tracing at 15¢ a record or unlimited for $97 more.
What you give upNo dialer or texting of its own: outreach runs through tools you connect and pay for separately.
The receipt
- DataSift Professional, 3 users
- $149
- Unlimited skip tracing add-on
- $97
The month$246
A team of five calling and texting
Pete
$219 for five users
Pete’s Gold plan covers 5 users with 5 phone numbers, 1,000 minutes and 1,000 texts a month, call recording and 10 e-sign documents.
What you give upTexting waits 3 to 4 weeks or more for carrier approval, by its own page, and it lists no data or tracing.
The receipt
- Pete Gold, 5 users
- $219
- 1,000 minutes and 1,000 texts
- $0
The month$219
Data, dialer and tracing together
FreedomSoftREsimpli
$197 to $299
FreedomSoft’s $197 Start plan covers up to 6 users with list building, skip tracing, a cold call dialer, texting, mail and e-signature. REsimpli adds a triple line dialer and 10,000 traces a month for one user at $299.
What you give upFreedomSoft does not print its per-record prices for tracing and mail, and REsimpli charges $125 for each extra user.
The receipt
- FreedomSoft Start, up to 6 users
- $197
The month$197
Building your own on a marketing platform
HighLevel
$97, unlimited users
HighLevel’s $97 Starter includes unlimited contacts and users, pipelines, websites, email, texting, calling and workflow automation, with a 14-day trial.
What you give upIt is built for marketing agencies, not real estate: no property data or tracing, and texts, calls and email are billed on usage.
The receipt
- HighLevel Starter
- $97
- Texts, calls, email
- usage
The month$97 plus usage
A large team, set up for you
Left Main REI
$500 plus $3,000 setup
Left Main’s Starter plan covers 5 users with the CRM, cadences, dispo and transaction management, calling, texting and mail, and property data, installed by its team.
What you give upThe first month comes to $3,500 with implementation, and every plan goes through sales.
The receipt
- Starter, 5 users
- $500
- Implementation, once
- $3,000
The month$3,500 the first month
A CRM holds the follow-up, not the leads. If yours lists no data or tracing, add a list source: the wholesaling software page prices the data tools, and the skip tracing services page the tracing.
What each CRM includes, from the call to the contract
| Includes | CarrotCRM |
Podio |
REIkit |
REI Reply |
DataSift |
Pete |
 REI BlackBook |
FreedomSoft |
REsimpli |
HighLevel |
|---|---|---|---|---|---|---|---|---|---|---|
| Reach the seller | ||||||||||
| Calling | Through smrtPhone | smrtPhone, billed apart | Dialer, 100 to 500 minutes | AI voice agents, Twilio usage | Through integrations | 1,000 minutes on Gold | 500 minutes on Solo | Cold call dialer | Triple line dialer | Calling, usage billed |
| Texting | Email and texting | None built in | 100 to 500 texts | Twilio usage | Through integrations | 1,000 on Gold, after approval | In the 500 minutes and texts | Text marketing | Included | Usage billed |
| Follow-up sequences | 3 free, 8 on $69 | Workflows on Plus | Unlimited campaigns | AI follow-up | 8 sequences, unlimited on $299 | Not listed | Automated follow-up | Multi-channel follow-up | Drip campaigns | Workflow automation |
| Find the lead | ||||||||||
| Property data and lists | Property reports only | None | 50 to 250 leads a month | Not listed | Nationwide, 10,000 new a month | Not listed | 5,000 list pulls on Solo | 3,000 downloads on Start | List pulling | None |
| Skip tracing | None listed | None | In the leads, then 18¢ to 12¢ | SkipTrace Butler integration | 15¢, or unlimited for $97 | Not listed | Not listed | Listed, price not printed | 10,000 a month | None |
| Close the deal | ||||||||||
| E-signature | 5 a month on $69 | Not listed | Not listed | Built-in contracts | Not listed | 10 on Gold, then $2 | Contract generation | eSignature | eSign | Not listed |
| Websites | Carrot sites, $119 | None | 1 to 10 sites | Unlimited sites and funnels | Not listed | Not listed | 3 to 9 sites | Up to 3 on Start | Seller and buyer sites | Websites and funnels |
“Not listed” means the vendor did not list it on the pricing or feature pages we read in September 2026, which is not proof it is missing. Left Main lists calling, texting, mailing and property data on its $500 plan.
Wholesale CRM pricing for one, three and five users
Priced for one user on monthly billing, the eleven run from $0 on Podio and CarrotCRM Free to $299 on REsimpli, with Left Main at $500 plus a $3,000 setup. Between them sit REIkit at $64, HighLevel at $97, REI Reply at $99, DataSift at $149, FreedomSoft at $197, REI BlackBook at $199 and Pete at $219.
Seats move the order. Three users pay $69 on CarrotCRM, $104 on REIkit and $549 on REsimpli, while REI Reply and HighLevel stay at $99 and $97 for any number of users, before usage. Five users fit in FreedomSoft’s $197 and Pete’s $219. Several take less a month billed yearly, such as REI BlackBook at $149 instead of $199 and FreedomSoft at $147 instead of $197.
| CRM | 1 user | 3 users | 5 users | On top |
|---|---|---|---|---|
| Podio | $0 | $0 | $0 | smrtPhone for calls |
| CarrotCRM | $0 | $69 | $179 | Calling by integration |
| REIkit | $64 | $104 | $204 | Minutes 5¢, texts 3¢ past the plan |
| HighLevel | $97 | $97 | $97 | Texts, calls, email on usage |
| REI Reply | $99 | $99 | $99 | Twilio usage |
| DataSift | $149 | $149 | $299 | Outreach tools you connect |
| FreedomSoft | $197 | $197 | $197 | Tracing and mail, prices not printed |
| REI BlackBook | $199 | $399 | $399 | AI tools $199 to $299 each |
| Pete | $219 | $219 | $219 | Minutes 6.5¢, texts 1¢ past the plan |
| REsimpli | $299 | $549 | $899 | Mail per piece, rate not published |
| Left Main REI | $500 | $500 | $500 | $3,000 implementation, once |
Monthly billing, list prices read September 2026, before tax. Where a plan holds “up to” a number of users, the smallest plan that fits.
The eleven, what each is for and what it is bad at
From free to $500 a month, in the order of the ways above. The order is not a ranking.
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App Store: 4.63 from 3,690 ratings
1Free, and you build it
Podio
Free up to 5 users. Plus $14 or Premium $24 a user
A work-management platform you shape into a CRM with apps, workspaces and, on paid plans, workflow automation. Contractors join as free client users, and Premium runs 30 days free.
- Bad at Nothing is built for real estate: no data, dialer or texting, and calling needs smrtPhone, billed on its own. Its Trustpilot rating is 2.1 from 27 reviews.
- Not for Anyone who does not want to build and maintain their own system.
No app on the App Store or Google Play
2The former InvestorFuse
CarrotCRM
Free for 1 user. $69 for 3, $179 for 5
Follow-up sequences, property reports, e-signatures and team routing, with AI lead scoring billed per use. It comes free with a Carrot website plan.
- Bad at No dialer of its own: calls go through smrtPhone or another integration, and it lists no data or tracing.
- Not for Anyone who wants data, tracing and calling in the same login.
No app on the App Store or Google Play
3Calling and texting on a small budget
REIkit
$64 Starter, $104 for 3, $204 for 10
A CRM with a dialer, local numbers, texting, ringless voicemail, postcards, deal analysis and skip-traced seller leads each month, with a DNC check included.
- Bad at The allowances are small on Starter, 100 minutes and 100 texts, and it has no reviews on Trustpilot to check it against.
- Not for A team calling and texting in volume every day.
App Store: 3.39 from 23 ratings
4AI voice agents for $99
REI Reply
$99 plus Twilio usage, unlimited users
AI agents answer and place calls, qualify and book leads, with texting, email, e-sign contracts, list stacking, a litigator scrub and unlimited websites.
- Bad at Every call and text is Twilio usage on top, no refunds, and its app holds 3.39 from 23 ratings on the App Store.
- Not for Anyone who needs one predictable monthly figure.
No app on the App Store or Google Play
5Data and the CRM together
DataSift
$149 for 3 users, $299 for 5
Nationwide property data with unlimited list stacking beside the CRM, sequences and task management, tracing at 15¢ a record, and 20+ distress lists for $297 more.
- Bad at No dialer or texting of its own, and no Trustpilot profile or app to check it against.
- Not for Anyone who wants to call and text inside the CRM.
App Store: 5.00 from 1 rating
6Five users with calls and texts
Pete
$219 for 5 users, extra users $20
5 phone numbers, 1,000 minutes and 1,000 texts a month, call recording and transcription, and 10 e-sign documents, with overage priced on its page.
- Bad at Texting waits 3 to 4 weeks or more for carrier approval, and it lists no data or tracing.
- Not for A solo investor: the first plan is priced for five users.
App Store: 3.67 from 3 ratings
7Lists, calls and sites in one plan
REI BlackBook
$199 solo, $399 for up to 5
5,000 list pulls, 500 calling minutes and texts, 5 phone numbers and 3 lead websites a month on Solo, with contract generation, and less a month billed yearly.
- Bad at Its AI and ads tools cost $199 to $299 a month each below the top plan, and it has 3 ratings on the App Store.
- Not for A solo investor who wants the AI tools without the $999 plan.
App Store: 3.50 from 32 ratings
8Up to six users, everything included
FreedomSoft
$197 for up to 6 users
List building, list stacking, skip tracing, a cold call dialer, texting, direct mail sequences, e-signature and websites on every plan, month to month.
- Bad at Per-record prices for tracing and mail are not on its pricing page, and its base is small: 3.5 from 32 App Store ratings.
- Not for A solo investor paying for six seats.
Screenshot from REsimpli’s App Store listing, September 2026
9One login for a solo operator
REsimpli
$299 Solo, $125 per extra user
CRM, triple line dialer, texting, eSign, list stacking, driving for dollars and websites on every plan, with 10,000 traces a month.
- Bad at It is overwhelming to set up, and a team of five pays $899.
- Not for Your first year, before the leads exist.
App Store: 4.53 from 4,007 ratings
10A marketing platform you set up yourself
HighLevel
$97, unlimited users, plus usage
CRM and pipelines, websites and funnels, email, texting, calling, calendars and workflow automation for unlimited users, with a 14-day trial.
- Bad at Nothing is real-estate-specific, and texts, calls, email and AI are billed on usage on top of the plan.
- Not for Anyone who wants a wholesaling CRM that works on day one.
No app on the App Store or Google Play
11Installed for a large team
Left Main REI
$500 plus $3,000 setup, 5 users
The CRM with cadences, dashboards, dispo and transaction management, calling, texting and mail and property data, set up by its team, with seller signals on the $1,200 plan.
- Bad at It costs $3,500 before the second month, and every plan goes through sales.
- Not for Anyone before their first few deals a month.
Nimble, Bigin and other general CRMs also appear on wholesaling lists. This page covers CRMs sold to real estate investors, plus Podio and HighLevel, two general platforms you set up yourself.
What a wholesaling CRM has to do: the features, and when a spreadsheet is enough
A wholesaling CRM tracks each seller from the first call to the signed contract and makes sure nobody falls out of the follow-up. That means pipeline stages, reminders and sequences that send the next text or email on schedule, and a record of every call. The buyers you assign contracts to are a second list in the same system.
For the first few deals a spreadsheet does that job. The CRM starts paying for itself once follow-up slips, and the free plans cover the gap: Podio for up to five users if you are willing to build it, or CarrotCRM Free for one.
Calls and texts past the plan: the part of the bill that grows
Several of these CRMs put a usage bill beside the plan. REI Reply runs calls and texts on your own Twilio account, billed by Twilio. HighLevel bills email, texting, calling and AI on usage. Pete charges 6.5¢ a minute and 1¢ a text past its allowances, and REIkit 5¢ a minute and 3¢ a text.
Texting also needs carrier registration before the first message goes out. Pete says approval takes as little as 3 to 4 weeks, and REI Reply offers help with the registration. Plan the first month around calls and mail if the CRM is new.
Questions people ask about wholesale crm tools
What is the best CRM for real estate wholesalers?
It depends on how many of you work the leads and what you need inside it. Free: Podio for up to five users, or CarrotCRM Free for one. Calling and texting built in: REIkit from $64 or REI Reply at $99 plus Twilio. Lists, tracing and a dialer too: FreedomSoft at $197 for up to six users or REsimpli at $299 for one.
Is there a free CRM for wholesaling real estate?
Yes. Podio is free for up to five users, and you build the CRM in it. CarrotCRM Free covers one user with 3 follow-up sequences, email and texting. Neither has a dialer of its own: calls go through smrtPhone or another integration.
How much does a real estate wholesale CRM cost?
On monthly billing, $0 to $299 for one user across ten of the eleven here, and $500 plus a $3,000 setup on Left Main. Three users pay $0 on Podio, $69 on CarrotCRM, $97 on HighLevel plus usage and $549 on REsimpli. Yearly billing takes $50 a month off the entry plans of REI BlackBook and FreedomSoft.
Which wholesale CRMs include a dialer?
Eight of the eleven list calling in the plan: REIkit, REI Reply, Pete, REI BlackBook, FreedomSoft, REsimpli and Left Main, with HighLevel billing calls on usage. CarrotCRM and Podio call through integrations such as smrtPhone, and DataSift through the outreach tools you connect.
Can I use Podio or HighLevel as a wholesaling CRM?
Yes, if you build it. Podio is free for up to five users and HighLevel is $97 with unlimited users, but neither is made for real estate: there is no property data or skip tracing, and HighLevel bills texts and calls on usage.
Do I need a CRM to start wholesaling?
Not for the first deal. A spreadsheet tracks a few dozen sellers. A CRM pays once follow-up slips, and the free plans cover that stage.
Where to go from here
How we built this list
| Line | Source | What we read |
|---|---|---|
| 01 | Pricing | Each CRM’s pricing page read on both its monthly and yearly setting, 28 September 2026 |
| 02 | Vendor pages | Each vendor’s own list of what every plan includes, from the same pages |
| 03 | App stores | The App Store and Trustpilot for each CRM’s review base, the same day |
What we did not do. We have not subscribed to any of these CRMs or set one up. Every price is a list price for monthly billing, and every “not listed” means the vendor did not list it on the pages we read.